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Market Mix Modelling Online Course

Market Mix Modelling Online Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Market Mix Modelling Online Course offers a practical, fast-paced guide to building, validating, and optimising MMM for consumer electronics markets. You will learn to align business goals with measurable KPIs, gather and prepare data, choose strong model designs, perform causal validations, and deliver budget advice, what-if analyses, and ongoing improvements.

Elevify advantages

Develop skills

  • Define MMM business goals by turning marketing questions into clear model KPIs.
  • Build clean MMM datasets by aligning sales, media, pricing, and external drivers quickly.
  • Design robust MMM models that handle adstock, saturation, and cross-channel effects.
  • Validate MMM impact through holdouts, causal checks, and ROI-driven diagnostics.
  • Optimise media budgets with what-if scenarios and reallocate spend for higher ROI.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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