Market Mix Modelling Online Course
Master Market Mix Modelling to tackle real marketing challenges like channel ROI, incrementality, and budget optimisation. Gain skills to transform complex data into actionable insights that boost revenue, profit, and performance in today's marketing campaigns. This course provides hands-on experience in building, validating, and refining models for better decision-making.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Market Mix Modelling Online Course offers a practical, fast-paced guide to building, validating, and optimising MMM for consumer electronics markets. You will learn to align business goals with measurable KPIs, gather and prepare data, choose strong model designs, perform causal validations, and deliver budget advice, what-if analyses, and ongoing improvements.
Elevify advantages
Develop skills
- Define MMM business goals by turning marketing questions into clear model KPIs.
- Build clean MMM datasets by aligning sales, media, pricing, and external drivers quickly.
- Design robust MMM models that handle adstock, saturation, and cross-channel effects.
- Validate MMM impact through holdouts, causal checks, and ROI-driven diagnostics.
- Optimise media budgets with what-if scenarios and reallocate spend for higher ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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