Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed buyer personas, define strong brand positioning, plan comprehensive 3-month campaigns, synchronise multiple channels, and leverage practical templates, KPIs, and governance tools to achieve consistent and impactful marketing outcomes that drive real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical framework to create unified marketing campaigns for sustainable fashion brands. Master brand positioning, develop key message pillars, and tailor content for paid, owned, retail, PR, and social media channels. Utilise ready-to-use templates, governance structures, and 12-week planning tools to coordinate teams, monitor key performance indicators, prevent greenwashing, and deliver consistent, trackable results efficiently.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and high-value targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for consistent delivery.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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