inbound Marketing Course
This course equips B2B teams with inbound marketing skills to transform traffic into qualified leads. Learners will craft effective lead magnets, optimise landing pages, build email nurture sequences, define precise buyer personas, map sales funnels, and measure key metrics for better conversions and demo opportunities. Ideal for driving business growth with practical strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in a full inbound marketing system through this hands-on course. Define detailed buyer personas, create compelling lead magnets, develop converting landing and thank-you pages, and set up a targeted 4-email nurture sequence. End with a funnel roadmap, basic lead scoring, and a tracking plan using easy tools to confidently launch, monitor, and optimise your outcomes.
Elevify advantages
Develop skills
- Design lead magnets: create valuable offers suited for marketing managers.
- Develop buyer personas: outline challenges, objectives, and concerns in detailed profiles.
- Optimise landing pages: produce headlines, forms, and CTAs for quick conversions.
- Build email nurture sequences: develop 4-step flows to secure demos and trials.
- Analyse funnels: monitor leads, conversions, and ROI using straightforward dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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