Go-To-Market Strategy Course
Master go-to-market strategy for SMB SaaS products: craft a strong value proposition, accurately size your market, develop effective pricing and packaging, select top channels, and monitor key KPIs to successfully launch, validate, and scale marketing campaigns that drive conversions and growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Go-to-Market Strategy Course teaches you to craft a compelling value proposition, target US SMB e-commerce customers through segmentation, and estimate market size using reliable data. You will learn to structure pricing and packaging for subscription SaaS, choose optimal acquisition channels and partnerships, execute a 90-day launch plan with defined KPIs, handle risks and compliance for AI tools, and create a roadmap for long-term sustainable growth.
Elevify advantages
Develop skills
- GTM market sizing: master TAM/SAM/SOM and precise SMB e-commerce segmentation.
- SaaS pricing: create tiers, models, and discounts to increase recurring revenue.
- Value proposition and positioning: convert AI features into compelling, conversion-focused messages.
- Channel strategy: select and optimise high-ROI acquisition and partner channels quickly.
- Launch analytics: establish KPIs, monitor funnels, and refine GTM within the first 90 days.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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