Global Marketing Course
This course equips you with essential strategies for global marketing success, covering market selection, product adaptation, pricing, channel development, risk management, and performance tracking to confidently expand into new countries and boost international sales with proven results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical guide to introduce eco-friendly cleaning products into international markets. Master market sizing and selection, product pricing and packaging adjustments, local segmentation and positioning, entry strategies and partnerships, omnichannel retail plans, risk compliance handling, and key performance indicators for effective expansion.
Elevify advantages
Develop skills
- Evaluate global markets by assessing risks, demand potential, and product suitability.
- Develop tailored market positioning with specific segments, buyer personas, and value propositions.
- Adapt products, packaging, and pricing strategies to fit local market conditions.
- Build effective distribution channels including retail, online platforms, and strategic partnerships.
- Monitor KPIs and manage risks related to regulations, supply chains, and currency fluctuations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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