Electoral Marketing Course
Gain mastery in electoral marketing through data-informed voter analysis, targeted messaging, and structured 8-week media strategies. Develop skills to construct ethical, impactful campaigns that convert local demographics, grassroots outreach, and digital tactics into tangible election successes in mid-sized cities.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to examine local demographics, voter statistics, crime rates, and economic factors, converting them into straightforward, truthful messages for educator or school leader candidates. Master voter segmentation, 8-week integrated media and fieldwork planning, ethical compliant engagement, and deployment of pre-built tools, templates, and dashboards for swift, evidence-based campaigns in medium-sized South African cities.
Elevify advantages
Develop skills
- Local voter research: transform census and turnout data into precise city profiles.
- Segment voters: create ethical, effective targeting for local campaigns.
- Craft winning messages: develop honest, compelling scripts for all channels.
- Plan rapid campaigns: design 8-week media and field strategies with defined KPIs.
- Leverage professional tools: utilise templates, CRMs, and dashboards for real-time optimisation.
Suggested summary
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