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Data Science for Marketing Course

Data Science for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches data cleaning and preparation for customer and order data, customer profiling, seasonality detection, and dashboard creation. Master segmentation, RFM scoring, churn prediction, basic LTV calculation for targeted audiences. Evaluate channel performance, conduct A/B tests, reallocate budgets effectively, and apply governance for reliable, swift marketing decisions.

Elevify advantages

Develop skills

  • Customer analytics: profile customers, orders, and seasonal trends quickly.
  • Segmentation and scoring: create RFM, churn, and LTV scores for targeted marketing.
  • Channel performance: assess ROAS, net contribution, and optimal campaign mixes.
  • Experiment design: run A/B tests and holdouts to test marketing strategies swiftly.
  • Activation and governance: deploy segments to ad platforms with robust tracking.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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