Customer Acquisition Cost Optimization Course
Gain expertise in optimising Customer Acquisition Costs for marketing success. Learn to evaluate channels, run experiments, enhance funnels, and shift budgets to top-performing campaigns. This equips you to cut CAC, increase LTV, and drive sustainable growth confidently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical approach to reducing Customer Acquisition Costs while ensuring steady growth. You will master accurate CAC calculation and attribution, performance benchmarking, and channel and campaign analysis using key metrics. Develop test-based plans to optimise media, creatives, and funnels, prioritise actions, track outcomes, and make assured budget choices within weeks.
Elevify advantages
Develop skills
- Master CAC analytics: calculate, compare, and optimise costs across channels swiftly.
- Apply practical attribution: use simple models to measure ROAS, LTV, and payback periods.
- Create test playbooks: run quick A/B tests to eliminate waste and expand successes.
- Optimise funnels effectively: improve ads, landing pages, and offers to boost conversions.
- Develop growth roadmaps: craft 30-day plans for CAC reduction with defined KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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