Market Segmentation Course
Dive into market segmentation tailored for Kenya's eco-friendly home cleaning sector. Learn to accurately size markets, construct detailed buyer personas, select top-performing segments, and develop targeted campaigns that maximise returns on investment and support lasting brand expansion in a competitive landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to evaluate and size the Kenyan eco-friendly home cleaning market, develop data-driven customer segments, and build precise buyer personas. Master sourcing and analysing external data sources, prioritising segments by opportunity, creating compliant positioning statements and value propositions, plus designing focused channel plans and campaigns using proven, repeatable techniques that deliver strong outcomes.
Elevify advantages
Develop skills
- Segment eco-aware customers: swiftly identify, evaluate, and prioritise lucrative niches.
- Create data-supported personas: transform accessible data into precise, actionable buyer profiles.
- Evaluate and size segments: project demand, profitability, and potential using open data sources.
- Develop effective positioning: produce clear, regulation-compliant green claims and value propositions quickly.
- Design targeted campaigns: select optimal channels and metrics for key customer segments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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