Customer Segmentation Course
This course equips you to excel in customer segmentation for impactful marketing. Transform behavioural and demographic data into valuable segments, craft targeted campaigns, establish precise KPIs, conduct A/B tests, and implement personalisation tactics that boost revenue and engagement across channels like email, web, and paid media.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in using public data to analyse audiences, set business objectives, and create effective customer segments for real results. Master modelling of behaviours and demographics, develop 3-5 key segments, plan tests with KPIs, dashboards, and tracking. End with practical personalisation strategies for email, ads, and website experiences.
Elevify advantages
Develop skills
- Build data-driven customer segments from behaviour and demographics.
- Design high-impact customer personas mapping needs and value.
- Set precise personalisation KPIs tied to clicks, conversions, and revenue.
- Plan A/B tests to measure segmented campaign performance.
- Develop channel-specific tactics for email, web, and paid media.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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