In-Store Product Promotion Course
Gain expertise in boosting grocery store product promotions. Master shopper psychology, effective shelf and display strategies, private label activation, and data-driven promo testing to drive trials, sales growth, and strong ROI in every campaign. Ideal for marketers aiming to excel in retail environments with practical, measurable tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with strategies to increase product trials and sales in grocery stores through proven, repeatable methods. You will explore shopper behaviour fundamentals, store layouts, merchandising techniques, private label strategies, and display designs. Develop pilot programmes, train teams, handle budgets, and evaluate outcomes using KPIs, POS data, and test-control comparisons.
Elevify advantages
Develop skills
- Understand in-store shopper psychology to apply quick insights that drive purchases.
- Design impactful retail merchandising with effective layouts, end-caps, and cross-merchandising.
- Create cost-effective, high-return in-store promotions like sampling and displays.
- Activate private labels using clever claims, packaging, and shelf narratives to increase trials.
- Measure promotion success by tracking uplift, conversions, and test versus control results efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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