Predictive Analytics for Marketing Course
Transform data into revenue through Predictive Analytics for Marketing. Master building and evaluating models, targeting high-value segments, optimising campaigns and budgets, and measuring lift, ROI, and impact across marketing channels. Gain hands-on experience with real datasets to create efficient, repeatable workflows that boost campaign performance and business outcomes.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical skills to leverage predictive analytics in marketing. Define business objectives, prepare customer data, build and assess models, and apply insights for targeting, testing, and budgeting. Use real datasets to monitor results and develop ROI-driven optimisation processes.
Elevify advantages
Develop skills
- Campaign objective design: turn marketing goals into sharp predictive targets.
- Customer data prep: clean, enrich, and engineer RFM and behavioural features fast.
- Predictive model selection: pick, tune, and evaluate models for marketing uplift.
- Targeting and budget optimisation: segment, prioritise, and allocate spend by score.
- Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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