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Predictive Analytics for Marketing Course

Predictive Analytics for Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with practical skills to leverage predictive analytics in marketing. Define business objectives, prepare customer data, build and assess models, and apply insights for targeting, testing, and budgeting. Use real datasets to monitor results and develop ROI-driven optimisation processes.

Elevify advantages

Develop skills

  • Campaign objective design: turn marketing goals into sharp predictive targets.
  • Customer data prep: clean, enrich, and engineer RFM and behavioural features fast.
  • Predictive model selection: pick, tune, and evaluate models for marketing uplift.
  • Targeting and budget optimisation: segment, prioritise, and allocate spend by score.
  • Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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