Food Pricing Course
This course equips you with essential food pricing skills for chilled ready meals, covering cost analysis, competitor benchmarking, strategic shelf pricing, and promotional planning to ensure profitable pricing that boosts brand strategy and appeals to retailers and shoppers alike. Ideal for navigating competitive grocery markets effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in defining chilled ready meal products, segmenting customers, and benchmarking competitors in major grocery channels. Master cost estimation, unit economics building, and shelf pricing for strong positioning and solid margins. Practice launch promotions, price scenarios, and data-backed pricing presentations.
Elevify advantages
Develop skills
- Food pricing basics: quickly calculate shelf prices using costs, margins, and taxes.
- Competitor benchmarking: analyse SKUs, price tiers, and grocery data.
- Ready-meal economics: estimate costs for ingredients, packaging, and logistics.
- Pricing strategy: establish margin goals, tiers, and psychological pricing.
- Promo planning: create supermarket offers that protect base prices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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