Brand Archetypes Course
Gain mastery in brand archetypes to refine positioning for eco and household brands. Identify messaging weaknesses, analyse competitors, establish voice and visual strategies, and convert insights into effective marketing assets like taglines, social posts, hero copy, and packaging that drive conversions and build lasting brand loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to define a strong, consistent identity for eco-friendly and household brands. You'll learn to pick and justify the best archetype, analyse competitors, and develop precise voice, messaging, and visual guidelines. Create aligned launch captions, homepages, taglines, plus a rollout and testing plan to ensure all touchpoints stay on-brand and impactful.
Elevify advantages
Develop skills
- Select and justify brand archetypes suited to your market needs.
- Define unique positioning in eco cleaning and craft compelling challenge statements.
- Develop clear tone guidelines and on-brand messaging from archetypes.
- Align visuals like colours, imagery, and packaging to archetypes for better conversions.
- Produce aligned captions, taglines, and key copy for brand launches.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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