Market Positioning Course
This course equips you with essential strategies for positioning ready-to-drink iced coffee products effectively. You will learn to study market competitors, pinpoint target customer segments, develop compelling value propositions, synchronise the full marketing mix, and track key performance indicators to ensure your brand gains visibility, secures retail space, and boosts customer loyalty and repeat sales.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to analyse the ready-to-drink iced coffee market, spot high-potential customer groups, and create detailed buyer profiles. Master building strong value propositions, solid product positioning, and coordinated decisions on product, price, distribution, and promotion, plus evaluate risks, monitor results, and adjust swiftly for successful product launches.
Elevify advantages
Develop skills
- Design target segments by defining ready-to-drink iced coffee buyer profiles swiftly.
- Conduct market scans through quick competitive analysis and trend reviews for iced coffee.
- Craft positioning by creating strong value propositions and reliable product claims.
- Set up marketing mix by aligning product, price, place, and promotion with positioning.
- Track performance by monitoring KPIs and refining positioning using data insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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