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Market Positioning Course

Market Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to analyse the ready-to-drink iced coffee market, spot high-potential customer groups, and create detailed buyer profiles. Master building strong value propositions, solid product positioning, and coordinated decisions on product, price, distribution, and promotion, plus evaluate risks, monitor results, and adjust swiftly for successful product launches.

Elevify advantages

Develop skills

  • Design target segments by defining ready-to-drink iced coffee buyer profiles swiftly.
  • Conduct market scans through quick competitive analysis and trend reviews for iced coffee.
  • Craft positioning by creating strong value propositions and reliable product claims.
  • Set up marketing mix by aligning product, price, place, and promotion with positioning.
  • Track performance by monitoring KPIs and refining positioning using data insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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