Marketing Plan Course
Develop a comprehensive marketing plan that boosts business growth. Gain skills in customer grouping, brand positioning, KPI setting, channel planning, budgeting, and campaign fine-tuning to roll out effective data-led efforts and show solid returns on your marketing spend.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course walks you through creating a full data-backed marketing plan for an eco-friendly home cleaning product line. You'll set clear goals and KPIs, analyse markets and rivals, group customers effectively, develop strong positioning, and build a compelling value offer. Next, you'll outline channels, budgets, schedules, and tweaks to make your plan ready for action, tracking, and rollout.
Elevify advantages
Develop skills
- Customer segmentation: create buyer profiles and targeted eco-aware groups.
- Positioning strategy: develop unique selling points, key benefits, and value progression quickly.
- KPI planning: establish SMART targets, track customer acquisition costs, lifetime value, and conversion goals.
- Channel mix design: select cost-effective paid, organic, email, and in-store approaches.
- Budget and testing: distribute funds wisely, conduct A/B tests, and refine campaigns for results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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