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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to define precise target segments for wellness apps, build clear personas, and map customer journeys from awareness to retention. You will learn to set SMART objectives, craft strong positioning and messaging, select and integrate high-impact channels, plan a 6-month calendar, allocate budgets, track KPIs, and optimise performance using practical, ready-to-use templates.

Elevify advantages

Develop skills

  • Audience segmentation: define data-driven personas and journeys for wellness apps.
  • Channel strategy: design paid, owned, and social mixes that convert fast.
  • IMC planning: build a 6-month cross-channel calendar with clear KPIs.
  • Budget and analytics: allocate spend, track KPIs, and optimize performance.
  • Positioning and messaging: craft value propositions and test winning messages.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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