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Strategic Marketing Planning Course

Strategic Marketing Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Strategic Marketing Planning Course provides a practical, step-by-step approach to segmenting customers, creating accurate buyer personas, and analysing behaviour for those purchasing eco-friendly home cleaning products. You'll learn to gauge market opportunities, evaluate competitors, develop strong positioning and value propositions, outline a targeted six-month campaign, establish clear goals, define key performance indicators, and formulate a lean, testing-focused channel strategy that achieves measurable growth.

Elevify advantages

Develop skills

  • Data-driven segmentation: create personas, customer journeys, and priorities based on lifetime value.
  • Market sizing expertise: quickly estimate total addressable market, serviceable addressable market, and serviceable obtainable market using public data.
  • Positioning that drives conversions: develop value propositions for eco-friendly products and messaging backed by evidence.
  • Lean channel strategy: plan high-return tests for email, paid advertising, content, and influencer partnerships.
  • Performance tracking: establish SMART key performance indicators and dashboards to maximise every shilling spent.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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