Marketing Planning Course
Master marketing planning for eco-friendly direct-to-consumer brands. Gain skills in audience segmentation, brand positioning, channel strategies, budgeting, and KPIs to create a 6-month roadmap. This drives sustainable growth, improves customer retention, and transforms insights into effective campaigns that deliver profitable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course provides a step-by-step plan to expand an eco-friendly home cleaning brand. You will learn to segment markets, develop buyer personas, chart purchase journeys, and establish strong positioning with effective messaging. Conduct competitor analysis, select optimal channels, create a six-month roadmap, manage budgets, implement analytics, and refine campaigns for lasting, profitable success.
Elevify advantages
Develop skills
- Customer insights and segmentation: map journeys, personas, and LTV quickly.
- Brand positioning and messaging: create clear eco value propositions without greenwashing.
- Market and competitor analysis: identify trends, claims, and rivals for quick wins.
- Channel and campaign strategy: build 6-month roadmaps, content plans, and tests.
- Budget and performance optimisation: define KPIs, track GA4, and scale conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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