Marketing Strategy Planning Course
Gain expertise in marketing strategy planning through a 3-year roadmap, defined KPIs, and channel strategies. Transform revenue objectives into practical plans, optimise budgets, handle risks, and create a data-powered growth system for your business in a Kenyan context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Develop a precise, data-informed strategy to achieve bold 3-year growth targets in this practical course. Master converting business goals into trackable objectives, crafting roadmaps, selecting top channels, and handling budgets, risks, and teams. Excel in segmentation, positioning, analytics, and testing to ensure all initiatives drive lasting revenue growth.
Elevify advantages
Develop skills
- Strategic planning: convert 3-year revenue targets into clear, data-supported KPIs.
- Customer insights: create valuable segments, personas, and precise positioning.
- Channel expertise: develop targeted strategies for paid ads, SEO, email, and partnerships.
- Analytics and testing: establish dashboards, attribution models, and quick A/B tests.
- Risk management: identify strategic risks early and implement effective mitigations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course