Commercial Planning Course
This course equips you with essential skills for commercial planning in the snacks sector. You will learn to analyse markets and competitors, develop effective pricing and promotions, create accurate sales forecasts, and track key performance indicators. Perfect for marketing professionals aiming to refine channel strategies and boost brand growth and revenue in a competitive landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire practical tools to analyse sales channels, segment consumers, and estimate the salty snacks market size with public data. Build effective positioning, pricing, SKU, and promotion strategies, allocate trade investments wisely, plan promotional calendars, forecast monthly sales, and establish KPIs to deliver a robust commercial plan that ensures sustainable business growth.
Elevify advantages
Develop skills
- Gain market and competitor insights by sizing markets and mapping key snack rivals.
- Develop pricing and positioning strategies to set elastic prices and define winning brand roles.
- Master channel and promo planning to create ROI-driven calendars for trade and e-commerce.
- Learn sales forecasting basics to build monthly volume and value plans with scenarios.
- Design KPI tracking for snacks using lean dashboards to monitor sales, promos, and equity.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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