Persuasion and Influence Course
Gain mastery in persuasion and influence for marketing success. Learn to identify customer pain points through research, create compelling messages that convert, design effective multichannel campaigns, address objections ethically, and track ROI to boost feature adoption and revenue in B2B and SMB sectors.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical strategies to analyse audience needs, create persuasive content, and develop multichannel campaigns that enhance adoption and loyalty. Master psychological principles, ethical ways to overcome objections, strong calls to action, and easy testing techniques to run targeted campaigns, unite teams, and demonstrate clear returns on investment.
Elevify advantages
Develop skills
- Quick market research to spot SMB email issues fast.
- Persuasive copywriting focused on benefits for better adoption.
- Build multichannel flows with 3-step email and in-app campaigns.
- Handle objections using psychology to convert doubts to signups.
- Iterate with A/B tests, ROI tracking, and campaign refinement.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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