Insurance Marketing Course
This course equips you with essential insurance marketing strategies, including customer research, precise positioning, efficient quote-to-policy processes, and data-backed acquisition and retention techniques. Apply these across auto, home, and life insurance to drive more policy sales, higher renewal rates, and greater lifetime customer value in a competitive market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify customer needs, study competitors, and target audiences effectively for insurance campaigns. Develop compelling value propositions, select suitable products, and design customer journeys from quotes to policies. Master digital search, social media, partnerships, analytics, and retention methods to increase sales, renewals, and long-term customer value using practical tools.
Elevify advantages
Develop skills
- Insurance market analysis: quickly identify customer needs, concerns, and key value factors.
- Effective channel strategies: create search, social media, and partnership plans that drive sales.
- Optimised conversion paths: improve quote-to-policy experience, pricing presentation, and testing methods.
- Client retention frameworks: develop onboarding, loyalty, and upselling processes to retain customers.
- Data-led expansion: monitor customer acquisition costs, lifetime value, churn rates, and groups for profitable growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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