New Product Marketing Course
Gain expertise in launching new smart home lighting products. Delve into market research, customer segmentation, strategic positioning, pricing models, and launch planning, while learning to measure performance through key metrics for sustainable business growth and successful product rollouts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to explore the smart home lighting market, identify key customers, and create targeted use cases for innovative products like a smart desk lamp. You'll master crafting compelling positioning, value propositions, and messaging, develop a full marketing mix, execute a streamlined 4-week launch strategy, and monitor vital e-commerce metrics to test, refine, and grow your product successfully.
Elevify advantages
Develop skills
- Target segmentation: quickly identify and focus on high-value customer groups.
- Product positioning: develop compelling value propositions and effective messaging.
- Launch execution: create a practical 4-week plan to generate sales.
- Performance analytics: monitor e-commerce metrics and refine strategies swiftly.
- Market research: extract insights from reviews, keywords, and competitors.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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