Olfactory Marketing Course
Learn to harness scent for boosting sales, customer dwell time, and brand loyalty. This course equips marketers to create signature fragrances, plan scent zones in stores, test effectiveness, and leverage aroma as a key retail strategy, tailored for practical business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master designing scent experiences aligned with brand identity to draw customers and achieve business objectives. This hands-on course explores scent psychology, developing aroma concepts, store zoning, diffusion tech, team training, evaluation methods, performance metrics, and secure rollout for effective, scalable scent initiatives.
Elevify advantages
Develop skills
- Design scent strategies that capture brand identity through targeted aromas.
- Integrate scents with lighting, music, and displays for immersive retail experiences.
- Conduct scent pilots, measure KPIs like footfall and sales uplift.
- Select diffusers, manage suppliers, and establish store scent protocols.
- Ensure safe scent use with psychology insights, ethics, and allergy precautions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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