Pharmaceutical Marketing Course
This course equips you with essential skills for pharmaceutical marketing, emphasising compliant promotion of drugs, especially for type 2 diabetes. Learn to navigate U.S. FDA regulations, develop launch strategies, craft value messages, secure payer access, and implement omnichannel campaigns that deliver measurable commercial success while upholding ethical standards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical insights into promoting prescription drugs in line with regulations, focusing on type 2 diabetes treatments. Master compliance rules, balanced promotion, off-label limits, payer negotiations, pricing strategies, real-world evidence, health economics, and key performance indicators across digital, field, and hospital channels to create effective, ethical marketing campaigns.
Elevify advantages
Develop skills
- Apply FDA, PhRMA, and HIPAA compliance rules confidently in promotions.
- Develop swift, regulation-compliant go-to-market plans for new medications.
- Create compelling, label-compliant value messages and propositions.
- Formulate strategies for pricing, payer negotiations, and formulary placement.
- Deploy and evaluate omnichannel campaigns for healthcare professionals and patients within guidelines.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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