Luxury Goods Marketing Course
Master luxury goods marketing tailored for premium handbags. Position brands for exclusivity, set high pricing strategies, create exceptional client journeys, and launch campaigns that draw wealthy buyers while safeguarding brand value over time. This course equips you with practical frameworks and examples for success in the luxury market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Goods Marketing Course provides essential tools to develop and expand a high-end handbag brand targeting affluent customers. Explore luxury positioning, storytelling rooted in heritage, pricing from $3,000 to $8,000, optimal channel choices, effective launch strategies, and superior client experience design. Benefit from structured frameworks, checklists, and real-world examples designed for wealthy buyers, empowering you to implement a sophisticated luxury marketing plan with confidence.
Elevify advantages
Develop skills
- Craft luxury brand positioning with premium heritage value propositions.
- Gain insights into affluent consumers, profiling high-net-worth buyers and purchase drivers.
- Develop pricing and product strategies for scarce, high-margin luxury items.
- Design high-touch client experiences, mapping VIP journeys, service standards, and CRM.
- Execute prestige launches, planning channels, creative elements, and KPIs for luxury debuts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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