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Luxury Goods Marketing Course

Luxury Goods Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Luxury Goods Marketing Course provides essential tools to develop and expand a high-end handbag brand targeting affluent customers. Explore luxury positioning, storytelling rooted in heritage, pricing from $3,000 to $8,000, optimal channel choices, effective launch strategies, and superior client experience design. Benefit from structured frameworks, checklists, and real-world examples designed for wealthy buyers, empowering you to implement a sophisticated luxury marketing plan with confidence.

Elevify advantages

Develop skills

  • Craft luxury brand positioning with premium heritage value propositions.
  • Gain insights into affluent consumers, profiling high-net-worth buyers and purchase drivers.
  • Develop pricing and product strategies for scarce, high-margin luxury items.
  • Design high-touch client experiences, mapping VIP journeys, service standards, and CRM.
  • Execute prestige launches, planning channels, creative elements, and KPIs for luxury debuts.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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