Marketing Cloud Course
This course equips you with expertise in Marketing Cloud for crafting data-powered customer journeys, segmenting audiences effectively, executing A/B tests, and measuring revenue outcomes. Discover how to select platforms, automate processes, and refine campaigns to increase conversions and boost customer lifetime value across various business contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to create automated customer journeys, develop targeted audience segments, and establish solid data models for personalised email and SMS campaigns. Master selecting ideal cloud tools, monitoring key performance indicators, building dashboards, and conducting A/B tests to enhance acquisition, conversion, and retention for ecommerce businesses.
Elevify advantages
Develop skills
- Master A/B testing: design, execute, and refine impactful experiments swiftly.
- Build journey automation: develop revenue-driving email and SMS sequences.
- Model customer data: integrate profiles, actions, and consents for accurate targeting.
- Craft segmentation strategies: form dynamic groups and suppression rules efficiently.
- Analyse lifecycles: monitor funnels, cohorts, and value to demonstrate marketing returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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