Brand Loyalty Course
Gain expertise in brand loyalty tactics for online retail marketing. Discover how to build powerful loyalty programmes, customer journey campaigns, and service improvements, while monitoring metrics such as customer lifetime value and repeat purchase rates to transform single buyers into loyal, high-value patrons over time.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to assess customer retention metrics, create effective loyalty schemes that generate profits, and develop focused customer lifecycle marketing efforts to boost repeat buys and lifetime value. You'll master using CRM insights for personalised touches, enhancing vital customer interactions, defining key performance indicators, building dashboards, and crafting a detailed 12-month plan to confidently introduce, track, and refine loyalty efforts.
Elevify advantages
Develop skills
- Design loyalty programmes: develop cost-effective points systems, membership levels, and rewards.
- Analyse retention data: measure key indicators and convert weaknesses into actionable strategies.
- Create lifecycle campaigns: set up email and SMS sequences to rapidly increase online repeat sales.
- Personalise with CRM: group customers and activate custom promotions that drive conversions.
- Build implementation plan: outline technology, funding, and trials for a 12-month loyalty launch.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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