Introduction to Internal Marketing Course
Gain expertise in internal marketing to increase employee engagement, eliminate silos, and unite your team with the brand's vision. Master setting SMART goals, audience segmentation, targeted messaging, three-month campaign planning, and impact measurement with straightforward KPIs. This course equips you with practical tools to diagnose issues, deliver compelling communications, and sustain motivation across your organisation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to design and execute a targeted three-month internal marketing campaign that enhances engagement and builds a stronger culture. You will learn to identify communication gaps, segment audiences effectively, develop clear and compelling messages, select optimal channels, establish simple KPIs, gather feedback using accessible tools, refine strategies with basic analytics, and produce reusable materials to keep teams informed, united, and energised.
Elevify advantages
Develop skills
- Design SMART internal marketing goals that are clear and focused on three-month impact.
- Build employee personas and journeys to quickly identify cultural and communication gaps.
- Segment internal audiences and create tailored messages that drive action.
- Plan effective three-month internal campaigns using suitable channels, timing, and resources.
- Track engagement through simple KPIs, surveys, dashboards, and rapid adjustments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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