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Introduction to Internal Marketing Course

Introduction to Internal Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This practical course teaches you to design and execute a targeted three-month internal marketing campaign that enhances engagement and builds a stronger culture. You will learn to identify communication gaps, segment audiences effectively, develop clear and compelling messages, select optimal channels, establish simple KPIs, gather feedback using accessible tools, refine strategies with basic analytics, and produce reusable materials to keep teams informed, united, and energised.

Elevify advantages

Develop skills

  • Design SMART internal marketing goals that are clear and focused on three-month impact.
  • Build employee personas and journeys to quickly identify cultural and communication gaps.
  • Segment internal audiences and create tailored messages that drive action.
  • Plan effective three-month internal campaigns using suitable channels, timing, and resources.
  • Track engagement through simple KPIs, surveys, dashboards, and rapid adjustments.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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