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ICP (Ideal Customer Profile) Strategy Course

ICP (Ideal Customer Profile) Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This ICP Strategy Course provides a straightforward, practical framework to define, validate, and implement high-value customer profiles efficiently. You will learn to construct accurate buyer personas, segment accounts using firmographic data, assess market opportunities, and align buying roles with each stage of the sales funnel. Transform these insights into targeted messaging, optimal channels, and effective campaigns that enhance conversion rates, reduce sales cycles, and elevate lead quality through proven, evidence-based approaches.

Elevify advantages

Develop skills

  • Develop skills in ICP profiling to build evidence-based primary and secondary ICPs quickly.
  • Master buyer personas by mapping roles, pain points, KPIs, and objections that drive deals.
  • Learn segmentation to define firmographic bands and prioritise high-converting accounts.
  • Gain expertise in ICP-led campaigns to craft value propositions, channels, and plays that boost conversions.
  • Understand funnel impact by linking ICP focus to CAC, win rates, and sales cycle improvements.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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