ICP (Ideal Customer Profile) Strategy Course
Master ICP strategy for B2B marketing and sales in Kenya. Learn to identify high-value customer segments, create detailed buyer personas, map buying journeys, and launch targeted campaigns that improve lead quality, shorten sales cycles, and boost conversion rates across the entire funnel. This course equips you with practical tools to make data-driven decisions that drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This ICP Strategy Course provides a straightforward, practical framework to define, validate, and implement high-value customer profiles efficiently. You will learn to construct accurate buyer personas, segment accounts using firmographic data, assess market opportunities, and align buying roles with each stage of the sales funnel. Transform these insights into targeted messaging, optimal channels, and effective campaigns that enhance conversion rates, reduce sales cycles, and elevate lead quality through proven, evidence-based approaches.
Elevify advantages
Develop skills
- Develop skills in ICP profiling to build evidence-based primary and secondary ICPs quickly.
- Master buyer personas by mapping roles, pain points, KPIs, and objections that drive deals.
- Learn segmentation to define firmographic bands and prioritise high-converting accounts.
- Gain expertise in ICP-led campaigns to craft value propositions, channels, and plays that boost conversions.
- Understand funnel impact by linking ICP focus to CAC, win rates, and sales cycle improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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