Lead Generation in Marketing Course
This course provides a 30-day plan to build and optimise a lead generation system. Learners will define ideal customer profiles and buyer personas, create high-converting funnels and lead magnets, set SMART goals, track key performance indicators from marketing qualified leads to sales qualified leads, use proven strategies across channels like SEO, LinkedIn, ads, and webinars, apply attribution methods, and establish smooth sales handoffs to boost demos, revenue, and reliable pipelines.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a clear 30-day roadmap to launch and optimise a full lead generation engine. Master defining ideal customer profiles and buyer personas, designing converting funnels and lead magnets, setting SMART goals, tracking KPIs from MQL to SQL, using channel playbooks for SEO, LinkedIn, ads, and webinars, practical attribution, and reliable sales handoffs for more demos and revenue.
Elevify advantages
Develop skills
- Define ICPs and buyer personas for targeted leads.
- Deploy SEO, LinkedIn, ads, and webinars for quality leads.
- Build funnels, pages, forms, and magnets to capture MQLs.
- Qualify leads from MQL to SQL and handoff to sales.
- Follow a 30-day roadmap to launch, track, and scale leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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