Full Funnel Marketing Course
Gain expertise in full-funnel marketing tailored for B2B SaaS, spanning awareness to advocacy. Master buyer research, funnel building, channel strategies, testing methods, and key metrics to sync with sales teams, enhance conversions, increase retention, and expand profitable campaigns that deliver real results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a straightforward system to study buyers, craft customer journeys, and create effective marketing funnels from awareness to loyalty. You'll master competitor analysis, smart channel choices, campaign tweaks, and boosting trial-to-paid conversions through data, tests, and easy dashboards, culminating in a sharp 90-day growth plan.
Elevify advantages
Develop skills
- Full-funnel mapping: Design buyer journeys, stages, and content to speed up B2B decisions.
- Channel strategies: Deploy powerful SEO, paid ads, and email approaches matched to each funnel phase.
- Optimise conversions: Conduct fast experiments to improve trials, user activations, and paid upgrades.
- B2B SaaS analysis: Quickly assess buyers, rivals, and market signals for targeted efforts.
- Data-led expansion: Create simple dashboards, track KPIs, and run tests to confirm strong returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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