Advanced Marketing Extension Course
Master advanced marketing using data-driven strategies, omnichannel journey design, and 12-month growth planning tailored for DTC skincare brands. Develop skills in analytics, experimentation, personalisation, and ROI-focused decision-making to achieve measurable business results and sustainable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advanced Marketing Extension Course equips you with practical tools to boost growth for a U.S. DTC skincare brand. Learn core metrics, unit economics, and analytics setup, then dive into cohort analysis, funnel optimisation, and experimentation methods. Design omnichannel customer journeys, enhance personalisation strategies, and create a detailed 12-month roadmap with clear goals, milestones, and governance for effective implementation.
Elevify advantages
Develop skills
- Data-driven marketing analysis: run cohorts, funnels, A/B tests that drive ROI.
- Omnichannel growth tactics: optimise paid, social, email, SMS, and marketplaces.
- Customer segmentation mastery: build RFM, CLTV, and lifecycle journeys fast.
- 12-month growth roadmapping: set SMART goals, prioritise, and execute quickly.
- Analytics architecture setup: design tracking, attribution, and reporting that scale.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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