Growth Strategies Course
Master growth strategies for marketing success: select optimal markets, position your brand effectively, create winning go-to-market plans, monitor CAC, LTV and vital KPIs, and minimise risks using testing, pilots and dashboards to transform insights into scalable revenue growth in Kenyan and global contexts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Growth Strategies Course equips you with a practical, step-by-step framework to explore new markets, sharpen your positioning, and craft effective go-to-market strategies. Gain skills to evaluate opportunities, select ideal countries and channels, fine-tune pricing and product ranges, and develop customer acquisition and retention strategies while monitoring CAC, LTV, and essential KPIs for confident scaling and risk management from launch to expansion.
Elevify advantages
Develop skills
- Data-driven testing: design A/B tests, cohorts and go/no-go rules fast.
- Market selection: rank countries, segments and channels using lean data.
- Go-to-market planning: build a 6-month launch roadmap across key channels.
- Pricing and unit economics: set local price ladders and track CAC, LTV, margin.
- Risk and KPI monitoring: build dashboards, spot threats and trigger actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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