Branding Strategies for Brand Repositioning Course
This course equips you with branding strategies to reposition beverage brands into modern wellness leaders. Learn to analyse market dynamics, craft sharp positioning, refresh identities, build converting messages, safeguard premium pricing, and execute phased launches that boost equity and loyalty in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to reposition a beverage brand from budget to premium wellness. Master category analysis, precise positioning, messaging frameworks, visual-verbal identities, phased launches, pricing protection, KPI tracking, and risk management for lasting success.
Elevify advantages
Develop skills
- Develop brand positioning strategies to shift legacy brands to wellness appeal.
- Conduct consumer research to segment audiences, map occasions, and uncover motivations.
- Refresh visual and verbal identities including logos and packaging for premium feel.
- Design messaging frameworks with benefit ladders and proof points that drive sales.
- Create launch playbooks for phased rollouts, KPI monitoring, and pricing-safe promotions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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