from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Lead Generation Strategy Course teaches you how to research B2B workflow automation buyers, set clear goals and KPIs, and create a practical, high-converting funnel. You will learn to capture, nurture, and qualify leads, select and implement the right channels, develop targeted buyer personas and messaging, track performance, conduct tests, and follow a 90-day roadmap to build a predictable pipeline for a FlowTrack-style SaaS.
Elevify advantages
Develop skills
- B2B audience research: identify high-intent segments without relying on internal data.
- Lead gen KPIs: establish MQL, SQL, and CPL targets that align with SaaS revenue objectives.
- Lead capture funnels: design landing pages, forms, and nurturing sequences that convert quickly.
- Channel playbooks: execute email, LinkedIn, content, and paid campaigns that scale effectively.
- Testing & roadmap: monitor key metrics and implement a 90-day optimisation plan.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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