CRM Analytics Course
This course equips you with essential CRM analytics skills to purify customer data, develop effective segments, and launch impactful lifecycle marketing campaigns. Dive into practical metrics calculation, rigorous testing methods, and professional reporting techniques that transform unprocessed CRM data into tangible business expansion and marketing success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills to clean CRM CSV files, create solid customer segments, and compute key KPIs such as CLV, churn rates, and engagement metrics. Master exploratory data analysis, RFM segmentation, predictive models, and clustering techniques, then apply insights to craft targeted email campaigns across the customer lifecycle. Build intuitive dashboards, testing strategies, and documentation to ensure all campaigns are trackable, refined, and scalable for growth.
Elevify advantages
Develop skills
- Clean CRM datasets by correcting errors, removing duplicates, and preparing files for efficient analysis.
- Compute vital CRM KPIs including CLV, ARPC, engagement scores, churn rates, and campaign performance lifts.
- Segment customers using RFM analysis, value tiers, behavioural patterns, and channel preferences for accurate targeting.
- Develop data-backed campaigns with A/B testing, customer reactivation sequences, and exclusive VIP pathways.
- Produce professional CRM reports featuring interactive dashboards, test results, and concise executive overviews.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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