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CRM Analytics Course

CRM Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain hands-on skills to clean CRM CSV files, create solid customer segments, and compute key KPIs such as CLV, churn rates, and engagement metrics. Master exploratory data analysis, RFM segmentation, predictive models, and clustering techniques, then apply insights to craft targeted email campaigns across the customer lifecycle. Build intuitive dashboards, testing strategies, and documentation to ensure all campaigns are trackable, refined, and scalable for growth.

Elevify advantages

Develop skills

  • Clean CRM datasets by correcting errors, removing duplicates, and preparing files for efficient analysis.
  • Compute vital CRM KPIs including CLV, ARPC, engagement scores, churn rates, and campaign performance lifts.
  • Segment customers using RFM analysis, value tiers, behavioural patterns, and channel preferences for accurate targeting.
  • Develop data-backed campaigns with A/B testing, customer reactivation sequences, and exclusive VIP pathways.
  • Produce professional CRM reports featuring interactive dashboards, test results, and concise executive overviews.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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