Coolhunting Course
Master the art of coolhunting in marketing by detecting subtle signals on platforms like TikTok, Instagram, and Reddit, interpreting youth culture in New York and Los Angeles, transforming trends into innovative products, engaging content, and effective campaigns, while creating actionable 12-18 month roadmaps that boost brand relevance, audience engagement, and tangible business growth through clear KPIs and ready templates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to monitor TikTok, Instagram, Reddit, and vital reports to identify emerging weak signals, group them into solid trends, and assess what counts in youth culture from New York and Los Angeles. Gain skills to convert these insights into precise brand strategies, content plans, product ideas, and 12-18 month roadmaps featuring defined KPIs, brief overviews, and practical templates for quick rollout.
Elevify advantages
Develop skills
- Trend scanning: quickly identify weak signals on TikTok, Reddit, and essential reports.
- Cultural insight: analyse New York and Los Angeles youth lifestyles for focused brand strategies.
- Trend evaluation: prioritise fads versus true shifts using impact, risk, and alignment metrics.
- Actionable concepts: develop products, content, and customer experience tests from trends in weeks.
- Executive storytelling: pitch trend strategies with concise summaries and 90-day plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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