Brand Equity Building Course
This course provides a comprehensive 3-year roadmap to master brand equity for a premium eco-friendly cleaning brand. Participants will learn to craft sharp positioning, set clear goals for awareness, preference, and NPS, develop investment plans, integrate campaigns, content, retail, CRM, and influencers, and use research, diagnostics, and testing for sustainable growth. Key focus areas include strategy design, measurement, stakeholder alignment, and loyalty building to drive profitable expansion and long-term customer value.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical 3-year roadmap to build a premium eco-friendly cleaning brand. Master defining positioning, setting awareness, preference, and NPS goals, creating investment plans, and linking campaigns, content, retail, CRM, and influencers through research, diagnostics, and testing for profitable growth.
Elevify advantages
Develop skills
- Design brand strategies to create premium eco-friendly positioning that gains market share.
- Develop 3-year brand roadmaps with practical plans, budgets, and channel allocations.
- Master brand measurement by setting KPIs, conducting tests, and using data for growth.
- Secure stakeholder buy-in with strong ROI cases and presentations for C-level budgets.
- Build CRM and loyalty programmes to enhance retention, referrals, and customer lifetime value.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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