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How to Create a Marketing Strategy Course

How to Create a Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Discover how to build a full marketing strategy that identifies your target audience, refines your brand positioning, and develops compelling messaging based on clear promises. This hands-on course walks you through essential steps like conducting research, setting goals, planning channels, managing budgets, creating content, launching campaigns, monitoring metrics, optimising performance, and presenting a professional plan with practical templates and a capstone project.

Elevify advantages

Develop skills

  • Develop full-funnel marketing strategies to create practical, ready-to-launch plans quickly.
  • Conduct customer and market research to develop detailed personas, JTBD frameworks, and competitor analysis.
  • Create strong positioning and messaging with value propositions, proof elements, and high-impact angles.
  • Plan channels and budgets by selecting top channels, scheduling calendars, and allocating lean resources.
  • Optimise using data by tracking key KPIs, conducting tests, and scaling successful tactics rapidly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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