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How to Create a Marketing Strategy Course

How to Create a Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Discover how to build a full marketing strategy that identifies your target audience, refines your brand positioning, and develops compelling messaging based on clear promises. This hands-on course walks you through essential steps like conducting research, setting goals, planning channels, managing budgets, creating content, launching campaigns, monitoring metrics, optimising performance, and presenting a professional plan with practical templates and a capstone project.

Elevify advantages

Develop skills

  • Develop full-funnel marketing strategies to create practical, ready-to-launch plans quickly.
  • Conduct customer and market research to develop detailed personas, JTBD frameworks, and competitor analysis.
  • Create strong positioning and messaging with value propositions, proof elements, and high-impact angles.
  • Plan channels and budgets by selecting top channels, scheduling calendars, and allocating lean resources.
  • Optimise using data by tracking key KPIs, conducting tests, and scaling successful tactics rapidly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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