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How to Create a Customer Journey Map Course

How to Create a Customer Journey Map Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to develop a full customer journey map for online fashion retail, starting with data-driven personas, mapping actions, thoughts, and emotions, spotting pain points, and finding key opportunities. The course covers touchpoints, channels, attribution models, and optimisation strategies, leading to actionable plans, executive summaries, and professional presentation maps.

Elevify advantages

Develop skills

  • Develop detailed fashion buyer personas from public data sources.
  • Map full customer journeys including stages, touchpoints, emotions, and pain areas.
  • Analyse journey insights by combining reviews, analytics, and customer signals.
  • Prioritise high-impact journey improvements using ICE and RICE scoring.
  • Design professional executive journey maps with summaries and action plans.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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