How to Create a Customer Journey Map Course
This course equips you with expertise in customer journey mapping tailored for fashion e-commerce. You will learn to create detailed buyer personas, chart complete touchpoints and emotional paths, analyse customer data from reviews and analytics, identify critical pain points, prioritise impactful fixes using frameworks like ICE and RICE, and produce strategic recommendations, KPIs, and polished executive reports ready for presentations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to develop a full customer journey map for online fashion retail, starting with data-driven personas, mapping actions, thoughts, and emotions, spotting pain points, and finding key opportunities. The course covers touchpoints, channels, attribution models, and optimisation strategies, leading to actionable plans, executive summaries, and professional presentation maps.
Elevify advantages
Develop skills
- Develop detailed fashion buyer personas from public data sources.
- Map full customer journeys including stages, touchpoints, emotions, and pain areas.
- Analyse journey insights by combining reviews, analytics, and customer signals.
- Prioritise high-impact journey improvements using ICE and RICE scoring.
- Design professional executive journey maps with summaries and action plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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