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Direct Marketing Campaigns Course

Direct Marketing Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to define clear goals, create valuable customer segments, and design a 6-week email and SMS campaign that drives conversions. You will master offer creation, personalisation, creative testing, timing, automation, and compliance rules. It includes targeted research for eco-friendly kitchen products and a framework for monitoring KPIs, adjusting campaigns live, and delivering fast, tangible results.

Elevify advantages

Develop skills

  • Campaign planning: create a 6-week direct marketing plan that gets results.
  • Segmentation strategy: identify high-value email and SMS customer groups that convert.
  • Offer and messaging: develop personalised, testable offers for email and SMS.
  • Channel orchestration: set up automated email and SMS sequences safely.
  • Performance optimisation: monitor KPIs, test variations, and improve campaigns live.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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