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Direct Marketing Campaigns Course

Direct Marketing Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to define clear goals, create valuable customer segments, and design a 6-week email and SMS campaign that drives conversions. You will master offer creation, personalisation, creative testing, timing, automation, and compliance rules. It includes targeted research for eco-friendly kitchen products and a framework for monitoring KPIs, adjusting campaigns live, and delivering fast, tangible results.

Elevify advantages

Develop skills

  • Campaign planning: create a 6-week direct marketing plan that gets results.
  • Segmentation strategy: identify high-value email and SMS customer groups that convert.
  • Offer and messaging: develop personalised, testable offers for email and SMS.
  • Channel orchestration: set up automated email and SMS sequences safely.
  • Performance optimisation: monitor KPIs, test variations, and improve campaigns live.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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