Activation Course
The City Activation Mastery Course provides marketing professionals with a detailed guide to create powerful brand activations in urban areas. Participants learn to integrate physical and online elements, optimise spending, mitigate risks, and convert city dwellers into devoted brand fans through repeatable strategies that deliver measurable results and foster loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical framework to plan and deliver impactful city-wide brand activations. You will discover how to transform consumer insights into a scalable big idea, craft sampling and incentives for trials and data collection, blend offline experiences with digital boosts, handle operations and risks, manage budgets effectively, and monitor KPIs using dashboards for success across multiple cities.
Elevify advantages
Develop skills
- Design activation strategies: develop a core idea adaptable to various city setups.
- Integrate offline and online: connect events, partners, and digital tools for broader reach.
- Optimise with data: test, track metrics, and improve activations per city.
- Plan operations: oversee permits, staff, logistics, and event management.
- Budget for ROI: calculate costs, KPIs, and expenses tailored to each city.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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