Customer Engagement Analytics Course
Gain expertise in customer engagement analytics to effectively map journeys, monitor KPIs across multiple channels, and leverage data for improved conversions, customer retention, and lifetime value. Perfect for marketers seeking straightforward dashboards, intelligent testing approaches, and quantifiable growth at every interaction point. This comprehensive programme ensures you drive real business results with precision and clarity.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to chart customer journeys, outline lifecycle phases, and monitor performance via email, social media, web, and advertising channels. Master key metrics, create practical datasets, examine cohorts, plan experiments, and establish KPI systems to enhance campaigns, boost retention, and deliver confident reports through intuitive dashboards and targeted measurement strategies.
Elevify advantages
Develop skills
- Customer journey mapping: create effective cross-channel paths for e-commerce success.
- Engagement metrics expertise: monitor vital KPIs from social, email, web, and ads.
- Data insights generation: evaluate funnels, cohorts, and segments to resolve drop-offs quickly.
- Experiment planning: conduct A/B tests and campaigns linked to practical KPIs.
- Optimisation strategies: enhance targeting, messaging, and UX to increase LTV and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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