Consumer Analytics Course
Build expertise in consumer analytics for grouping customers, forecasting departures, and crafting campaigns with strong returns. Master practical control panels, testing methods, and data-led marketing approaches that change basic customer info into obvious paths for business growth and smarter decisions in a Kenyan business setting.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills to clean customer data files, create key customer groups, and analyse behaviours using simple charts and performance measures. Learn to check growth chances, spot customers likely to leave, and plan focused strategies with tests, control panels, and return on investment checks. Complete the course equipped to share short, evidence-based advice that boosts outcomes and better choices across marketing areas.
Elevify advantages
Develop skills
- Segment customers: swiftly measure, rate, and focus on top-value groups.
- Detect churn: identify risky customers quickly and set up win-back efforts.
- Optimise campaigns: run tests, measure gains, and boost marketing returns.
- Storytell with dashboards: create simple performance views for bold marketing steps.
- Prepare marketing data: tidy customer files and form usable groups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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