Customer Segmentation Analysis Course
Master customer segmentation for fashion marketing. Learn to use real data, define high-value segments, run A/B tests, and design targeted campaigns that boost CTR, conversion, repeat purchases, and customer lifetime value. This course equips you with practical skills to turn customer data into profitable strategies, including segment design, KPI tracking, and privacy-focused risk management tailored for online retail success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to define data-driven customer segments, select key goals and KPIs, and transform raw data into profitable actions. You will master core variables, practical segment design, targeted tactics for shopper groups, A/B testing, dashboards, uplift analysis, plus risk management and data privacy essentials for online fashion retail.
Elevify advantages
Develop skills
- Data-driven segmentation: define, score, and group customers for quick wins.
- A/B testing mastery: design, launch, and analyse experiments that boost ROI.
- Targeted campaigns: map segments to offers, channels, and creatives that convert.
- KPI optimisation: track LTV, CTR, and repeat purchases to refine segments fast.
- Risk-aware marketing: avoid bias, protect privacy, and scale segments safely.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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