Competitor Analysis Course
This course equips you with essential competitor analysis skills for marketing success. You'll learn to map the competitive landscape, develop concise profiles, create powerful battlecards, monitor pricing strategies, and transform data into actionable sales messaging that boosts deal wins and team confidence. Perfect for staying ahead in dynamic markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward, step-by-step method to pinpoint key competitors, chart the market terrain, and craft precise product positioning. Master creating solid competitor profiles from reliable sources, producing impactful one-page battlecards, and gathering pricing insights, enabling your team to react swiftly, secure more wins, and maintain up-to-date intelligence through structured governance.
Elevify advantages
Develop skills
- Competitive mapping: swiftly identify and benchmark true SaaS competitors.
- Competitor profiling: create concise 200-word profiles ready for sales use.
- Battlecard design: build one-page tools with scripts and objection handlers.
- Pricing intelligence: deduce competitor pricing and equip sales for negotiations.
- Ongoing monitoring: establish update schedules and metrics for reliable intel.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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