from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This B2B Account-Based Marketing Course equips you with a practical framework to secure and expand key accounts. Master defining ideal customer profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting personalised multi-channel campaigns with suitable tools, and monitoring pipeline performance through dashboards, key metrics, and immediate optimisation techniques.
Elevify advantages
Develop skills
- Design ABM plays: build targeted executive, technical, and nurture sequences.
- Select target accounts: use firmographic, technographic, and intent data smartly.
- Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
- Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
- Measure ABM impact: track account engagement, pipeline influence, and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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