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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Account-Based Marketing Course equips you with a practical framework to secure and expand key accounts. Master defining ideal customer profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting personalised multi-channel campaigns with suitable tools, and monitoring pipeline performance through dashboards, key metrics, and immediate optimisation techniques.

Elevify advantages

Develop skills

  • Design ABM plays: build targeted executive, technical, and nurture sequences.
  • Select target accounts: use firmographic, technographic, and intent data smartly.
  • Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
  • Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
  • Measure ABM impact: track account engagement, pipeline influence, and ROI.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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