4As of Marketing Course
Master the 4As of Marketing—Audience, Awareness, Attitude, Action—for scaling DTC skincare brands. Discover audience targeting, funnel tweaks, data analysis, and a 90-day roadmap to lift conversions, keep customers longer, and raise lifetime value using tested, numbers-backed methods that deliver results fast.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a quick, hands-on framework to increase awareness, build brand preference, spur purchases, and target audiences accurately. Master experiment design, key metric tracking, funnel improvements, trust-building through proven messages, and crafting a sharp 90-day strategy that secures support and drives real growth for direct-to-consumer skincare businesses.
Elevify advantages
Develop skills
- Design conversion funnels: quickly fix leaks using effective user experience and promotion strategies.
- Create retention strategies: develop profitable email, SMS, loyalty, and subscription sequences.
- Segment audiences: transform data into precise profiles and performance indicators for skincare buyers.
- Conduct marketing tests: execute GA4 A/B experiments and confidently report return on ad spend.
- Build 90-day growth plans: focus on key 4A actions and share successes with management.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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